Customization Increases Aesthetic Appeal and Real Estate Investment for Homeowners

From top-dollar homes in the San Francisco Bay Area to sprawling mountain homes in the Colorado Rockies, discriminating homeowners are demanding custom designs and finishes in their kitchens. In particular, they are looking to express their individuality and distinct design preferences with the fast-growing design material of choice — concrete.

In fact, concrete countertops have become somewhat of a
status symbol for kitchens, rivaling granite and other high-
end countertop surface options. Consumer Reports Magazine
(August 2004) ranked concrete highest for its “customization” and “exclusivity” among high-end kitchen countertops.

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